“YANA’s Ariana Tokes: A Journey from Building Brands to Wellness Leadership” with Ganjapreneur
"I was watching my life in slow-motion... I knew I needed more."
— Ariana Tokes, CEO of YANA, to District Fray
Before Ariana Tokes became the trailblazer behind YANA, she left a profound imprint at Street Lawyer Services. This Ganjapreneur article chronicles her journey from a dynamic COO role to launching her brand. Tokes' transition from managing global teams in high-tech industries to steering a cannabis lifestyle brand illustrates her versatility and drive. Her work at Street Lawyer Services involved overseeing operations across three locations, infusing creativity and a fresh branding perspective into the company's ethos.
This phase of her career was marked by innovative leadership, contributing significantly to building the brand and empowering women in the cannabis industry. Tokes' entrepreneurial spirit and passion for inclusivity led to the creation of WomenXWeed, a brand that challenges male-dominated narratives in cannabis retail. Her approach to branding and community building at Street Lawyer Services laid the groundwork for her visionary role at YANA, where she combines wellness, creativity, and cannabis advocacy.
For a deeper dive into Ariana Tokes' professional evolution and her influential role in the cannabis industry, read the full story on Ganjapreneur. Witness how her past experiences have shaped the innovative ethos at YANA Wellness and Creativity Center.
Ganjapreneur provides essential daily news and insights to cannabis entrepreneurs, investors, and industry participants. Since 2014, we’ve made it our mission to deliver succinct, reliable coverage of issues affecting cannabis business owners on a daily basis. We also host an industry-leading podcast, conduct interviews with cannabis experts, distribute press releases for cannabis companies, and offer a variety of ways for cannabis-focused brands to reach a wider audience.
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